Press release -
MÜLLER WISEMAN DAIRIES SIGNALS CATEGORY INSIGHT INTENT WITH KEY APPOINTMENT
Fresh milk and butter business Müller Wiseman Dairies, part of Müller UK & Ireland Group, has signalled its intention to provide industry leading category insight and vision in the fresh milk sector, by appointing IGD Leading Light finalist Rebecca Oliver- Mooney.
Rebecca joins the business in February 2015 as Category & Marketing Controller having held several senior category management roles for sister business Müller Dairy, makers of Müller Corner, Müllerlight and Müller Rice.
Dan Howell, Commercial Director at Müller Wiseman Dairies said:
“The fresh milk sector has the potential to innovate to a far greater extent and this starts with great category insight and leadership.
“Rebecca brings a wealth of knowledge and experience from her role in Müller Dairy and previous FMCG roles with Kellogg’s, Nestlé, and Masterfoods.
“She is respected in the industry and was a finalist in the IGD Leading Light awards this year and we very much look forward to having her onboard as we continue to develop our offering to customers in the fresh milk sector.”
Müller UK & Ireland Group
Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.
Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.
Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.
TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.
To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.