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Press release   •   Jul 23, 2013 11:00 BST

Müller Wiseman Dairies has confirmed a key appointment in advance of the autumn opening of Britain’s largest butter plant in Market Drayton.

Sean Whitfield (44) joins Müller Wiseman Dairies as Business Unit Director – Cream having spent more than five years in senior sales roles with Adams Food Ltd, part of the Irish Dairy Board.

His role is to ensure that the company maximises returns from cream and cream derived products including the butter set to be manufactured at Müller Wiseman Dairies new £17m plant in Shropshire.

Müller Wiseman Dairies Trading and Account teams will manage customer responsibility for butter as well as the Company’s existing fresh milk and cream business.

The Company has already pin-pointed opportunities created by the UK’s trade deficit, which sees over £2.2bn of dairy products (source Customs & Excise) imported each year including more than 100,000 tonnes of butter.

Carl Ravenhall, Managing Director of Müller Wiseman Dairies said:

“Müller Wiseman Milk Group farmers are producing more than 90,000 tonnes of cream each year and Sean’s role is key to optimising returns from this product in all market conditions.

“Cream is a very important part of our business and in making this appointment and investing in the Country’s largest butter making facility, we are placing a strong focus in this area.”

Originally from Lytham St.Annes, Sean began his sales career with Jeyes PLC before taking up roles with household products company Robert McBride.

He entered the food industry with the Grampian Country Food Group in 2000 and was appointed Sales and Marketing Director at the Irish Dairy Board’s Kerrygold Company seven years later before taking the reins as Sales Director at Adams Foods in 2010.

Sean is married to Fiona and has two children, Jemima (8) and Henry(6).

Müller UK & Ireland Group

The Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 21 sites nationwide and employs around 6,000 people across 3 businesses, Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.

Müller Dairy is based in Market Drayton and is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Mullerlight and Müller Rice. Müller Wiseman Dairies processes and delivers almost a third of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.

The most recent addition to the Group is Müller Minsterley, the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products, are made, which Müller sells under an exclusive licence from Cadbury.