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Müllerlight: This season’s hottest accessory thanks to British designer Giles Deacon!

Press release   •   Oct 03, 2013 14:43 BST

Müllerlight takes its fashion-forward packaging to new levels with the launch of two limited edition designer pots thanks to esteemed British designer Giles Deacon, sensational style and a whole lot of flavour!

Destined to be this season's hottest accessory, the October launch of the limited edition designer pots for Strawberry and Smooth Toffee will continue Müllerlight's working relationship with the designer after the brand sponsored Giles Deacon's catwalk show at London Fashion Week in February and September. It also builds on the chic packaging redesign rolled out across the whole Müllerlight range in April.

Müllerlight continues to grow its share of the yogurt market with an increase in volume sales of 14.6%[1] over the last 12 months. It's hoped these limited edition designer pots will continue this trend.

Michael Inpong, Marketing and R&D Director at Müller Dairy said: "Trendy and fashion forward, these chic limited edition pots are bound to appeal to Müllerlight consumers drawn to the wild designs and pop culture references on pack.

"Not only does this launch build on our stylish brand vision for Müllerlight, but it adds excitement and a splash of colour to the yogurt display for retailers and we expect the pots to fly off the shelves."

The Limited edition Strawberry and Smooth Toffee pots will be customising shop aisles from early October. They RRP at 69p for a single 175g pot, and will be available in cases of 6 and 12.

ENDS

 

Issued by Kirsty McLaren, Communications Executive, Müller UK & Ireland Group

Tel 01355 270605.

 

Note to Editors

Image of the new Müllerlight Giles Deacon limited edition pots are available for download.

 

[1] Nielsen MAT to 17.8.13

Müller UK & Ireland Group

The Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 21 sites nationwide and employs around 6,000 people across 3 businesses, Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.

Müller Dairy is based in Market Drayton and is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Mullerlight and Müller Rice. Müller Wiseman Dairies processes and delivers almost a third of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.

The most recent addition to the Group is Müller Minsterley, the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products, are made, which Müller sells under an exclusive licence from Cadbury.