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Müller Wiseman Dairies Launches “I Love My Pint Sized Local Team!”

Press release   •   Oct 22, 2014 10:12 BST

Müller Wiseman Dairies has launched an exciting new promotion, in celebration of 25 years of the Black and White brand, to help retailers engage with their local communities!

 “I Love My Pint Sized Local Team” will invite shoppers to nominate a local pint-sized team (for kids up to the age of 11) to receive a brand new fully-branded sports kit or equipment worth £300, courtesy of Müller Wiseman Dairies. Consumers can fill in forms available in store and hand them back to their local retailer, or complete an application online, and Müller Wiseman Dairies will kit-out the winning teams up and down Great Britain.

The activity will feature both an exciting on pack design and in-store promotion materials customers can utilise around the store to boost shopper engagement, and help create an element of theatre at the chiller and at point of sale.

Dan Howell, Müller Wiseman Dairies’ Commercial Director, says:

“We know that local retailers are at the heart of communities across the country and we want to help our customers play an active part in their neighbourhoods. The new ‘I Love My Pint Sized Local Team’ promotion will encourage consumers into store to submit nominations for a local sports team of youngsters in need of a new kit or equipment.

“We’re committed as community champions, and this activity will create some in-store theatre, excitement and buzz around the chiller and at the till – all in celebration of 25 years of our iconic Black and White milk brand!”

Müller Wiseman Dairies’ Black and White brand milk has been helping retail customers meet the increasing consumer-led demand for Produce with Provenance for the past 25 years, and the brand is now worth over £112m[1], proving consumers can't get enough of the Black and White stuff!

“I Love My Pint Sized Local Team” winners will be selected in December. The promotion will be supported by a regional PR campaign across print media.


[1]Nielsen

Müller UK & Ireland Group

Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.

Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.

Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.

Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a license from Cadbury.

TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.

To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.

Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.