Müller UK & Ireland Group has launched a website and social media campaign to further build on ‘substantial interest’ from dairy farmers across the country in joining the Müller Wiseman Milk Group (MWMG).
In the first month since Müller signalled its intention to increase the volume of milk it buys directly from dairy farmers, more than 250 producers have registered an interest in supplying the company.
The new micro-site aims to give prospective suppliers more information about the company’s plans, its proposition for dairy farmers, details of farmer representation, areas from which the company hopes to recruit farmers from, and the opportunity to register interest online.
The website is available at www.muller-wiseman.co.uk/supply-us and is being promoted via the company’s twitter feed @freshmilkdaily
Martin Armstrong, Supply Chain Planning Director at Müller Wiseman Dairies said: “We are pleased with the response we have had so far and are looking to build on this over the next few months.
“We are offering dairy farmers simplicity, flexibility and a strong track record, underpinned by a business strategy which will ensure that Müller will be the largest and most competitive dairy in the UK.
“In launching a recruitment and incentive package over and above a highly competitive standard litre milk price, we are signalling our intention to ensure that we are the buyer of choice for milk from Britain’s dairy farms.”
Müller UK & Ireland Group
The Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 21 sites nationwide and employs around 6,000 people across 3 businesses, Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.
Müller Dairy is based in Market Drayton and is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Mullerlight and Müller Rice. Müller Wiseman Dairies processes and delivers almost a third of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.
The most recent addition to the Group is Müller Minsterley, the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products, are made, which Müller sells under an exclusive licence from Cadbury.