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Müller toasts success of athletics brand ambassadors

Press release   •   Oct 04, 2019 13:32 BST

Müller, the nation’s favourite yogurt brand[1] has congratulated its brand ambassadors Dina Asher-Smith and Katarina Johnson-Thompson for their recent gold winning performances.

Currently starring in adverts for Müller Corner, as part of Müller’s biggest ever marketing campaign, Dina Asher-Smith became the first British woman to win a major global sprint title.

Katarina Johnson-Thompson, who won her first global outdoor title, is currently the face of Müllerlight’s biggest ever multimedia campaign.

As part of Müller’s partnership with British Athletics, the dairy company is continuing to champion the goodness of dairy and inspiring people to live happier and healthier lifestyles.

The business is an Official Supporter of the British Athletics team and is also the Official Milk, Yogurt, Butter and Milk Drink as proud sponsor of British Athletics.

Michael Inpong, Chief Marketing Officer at Müller said:

“With our successful athletics partnerships, our ambition is to inspire people to live happier and healthier lifestyles, and to achieve everyday personal bests.

“Dina and Katarina are the faces for our best ever core Müller Corner and Müllerlight recipes, and we simply couldn’t ask for more inspirational ambassadors to help us achieve this goal.”

As part of Müller’s biggest ever marketing campaign, Müller has recently launched an on pack promotion which gives 14 lucky schools the chance to receive a visit from one of their athletics heroes, plus new sports kit worth £2,000/€2,275, every week[2].

[1] Britain’s Biggest Brands. The Grocer 2019

[2] *Closing date for weekly draws 01.12.19 & catch-all draw 29.12.19. 14 prizes available: British Athletics/Athletics Ireland athlete visit (to be taken before 31.03.20) & £2,000/€2,275 sports equipment voucher (restrictions apply). 1 prize per nominated school. Online entries only. Email address required. 1 pack = 1 entry. 18+ resident in UK/ROI. Skill test for ROI residents. No purchase necessary for NI. Full T&Cs: here. Retain outer packaging to enter.

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,650 British farmers.

The Müller brand is ranked at No.9 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year. Müller UK & Ireland comprises three business units:

Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.

Müller is an Official Supporter of British Athletics and Athletics Ireland. With branding and activation rights for five events in 2019, Müller aims to empower consumers to make active and healthy lifestyle choices.

For further information, see Müller Now, our first ever industry report.