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Müller targets growth with shareable desserts

Press Release   •  Apr 18, 2017 10:53 BST

Müller is continuing to refine and energise its desserts offering with the launch of Müller Püd mmMousse.

This is the first time that Müller UK & Ireland has launched a branded mousse and it’s also their first branded shareable dessert. The product has a light and soft texture, no artificial flavours and is available in 200g big pots. It’s available now in selected retailers with an RRP of £1.60.

Made with real Belgian chocolate, Müller Püd mmMousse is available in three flavours: Belgian chocolate, Belgian dark chocolate and Belgian white chocolate. Müller research has found that the big pot market is in growth, big pot buyers are already buying mousse and consumers have been asking for confectionary flavours.

Müller UK & Ireland’s category vision identified a potential £700m of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. The launch into the big pot mousse market is the latest step to help achieve this growth.

Michael Inpong, Chief Marketing Officer at Müller said:

“We’ve invested a significant amount of time and resource in growing our shopper and consumer understanding and if we’re going to unlock sustainable category growth, it’s vital that we put shoppers and consumers at the heart of everything we do. There’s clearly a market for exciting new products like Müller Püd mmMousse, it’s a segment of the market with real potential for growth.

“We recognise that everyone has different eating habits, and by having a desserts range in a big pot, it gives consumers the choice of enjoying our products in the way that they want to - whether that be with fresh fruit, granola, or simply sharing straight out of the tub!

“As a market leader we’re committed to reducing sugar across our portfolio, but it’s also really important to offer consumers a wide range of choice, and across our range, we offer everything from everyday desserts like Müller Püd as well as healthier alternatives like Müller Rice." 

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.