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Müller Milk & Ingredients link up with Walker Books to offer prize draw for school books

Press release   •   Mar 07, 2016 11:30 GMT

Müller Milk & Ingredients has teamed up with Walker Books to give nurseries, primary schools and middle schools across Britain the chance to win £100 worth of Walker books by award-winning authors and illustrators.[1]

The newly designed promotional 200ml cartons of whole, semi skimmed, chocolate and strawberry flavoured milk for schools feature a family of owl characters in a vibrant new design, and promote the Tetra Pak www.smartoncartonrecycling.co.ukwebsite to encourage schools and youngsters to recycle their Tetra Pak cartons. On the website entrants can input the promotional code from the side of their promotional carton to be entered into a fortnightly prize draw for a chance to win £100 worth of Walker books for their school.

Rebecca Oliver-Mooney, Head of Category & Operational Marketing at Müller Milk & Ingredients, says: “We’re thrilled to link up with Walker Books to offer schools the chance to win free Walker books. We are passionate about environmental sustainability and recycling, so the link with www.smartoncartonrecycling.co.ukmakes perfect sense for us too.


“There are two prize packs for winning schools to choose from. One suitable for Nurseries and one for Key Stage 1 & 2, each bursting with a fantastic selection of picture books, fiction and non-fiction to entertain and delight.


“Teachers and parents can nominate their local school for a chance to win and prizes will be drawn fortnightly until the end of July.”

The promotion runs from 14th March until 31st July 2016 across promotional 200ml cartons of whole, semi skimmed, chocolate and strawberry flavour school milk.

ENDS


ABOUT WALKER BOOKS UK

Home to books for all ages, Walker Books UK publishes many award-winning authors, illustrators and brands including Anthony Horowitz, Cassandra Clare, Lucy Cousins, Anthony Browne, Polly Dunbar, Patrick Ness and Where’s Wally? Walker Books UK is part of the vibrant international Walker Books Group that includes Candlewick Press in America, Walker Books Australia, the Walker Group Licencing division, and Walker Productions, developing Walker content for other media platforms, including Hank Zipzer for BBC. The Walker Books Group enjoys a unique ownership structure which includes all of its employees worldwide and more than 150 authors and illustrators. Walker is the world’s leading wholly independent publisher of English-language children’s books. Further information can be found at www.walker.co.uk and @WalkerBooksUK.

 

[1] Promotion starts 14.03.16 and the closing date for fortnightly draws is 31.07.16. Promotion only open to residents in GB aged 18+yrs who must nominate a nursery, primary school or middle school in GB (“School”) to win a prize. Prizes will be awarded directly to the winning Schools. Online entries only. Valid email address required. 10 prizes (Nursery or Key Stage 1 & 2 Prize Packs) available in total. Max 1 entry per person and 1 nomination per School per day. *Full T&Cs apply, see www.smartoncartonrecycling.co.uk/mullerfullT&Cs for details.

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.

Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.