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Müller launches Milk Minis into Co-op stores from May

Press release   •   May 05, 2016 09:58 BST

Müller Milk Minis

Müller has today announced the launch of its brand new Milk Minis – 200ml cartons in Whole Milk, Chocolate Milk and Strawberry Milk drink variants, made with fresh cow’s milk.

The child-friendly cartons feature bright, engaging packaging and will launch into Co-op Food on the Go fixtures exclusively from May 9th before being rolled out into the standard milk fixture thereafter.

The drinks are made with fresh British milk and are a delicious source of calcium and vitamin B12.

Rebecca Oliver-Mooney, Head of Category & Operational Marketing at Müller Milk & Ingredients, says: “We know how hard it can be for parents to provide healthy nutritious options for their kids, especially on the go. That’s why we’re excited to launch Müller Milk Minis – delicious milk drinks with the goodness of dairy.

“Milk is a natural and nutrient-rich product, containing essential minerals such as calcium and vitamins (especially B vitamins) which are a vital part of a healthy and nutritious diet. Perfect for lunchboxes, or to enjoy on the go, we know kids will love the cool cow design, and the tasty milk inside!”

Müller Milk Minis Strawberry and Chocolate milk drinks will launch in to Food on the Go fixture Stores from May 9th 2016. All three variants will then be rolled out on the standard milk fixture in Co-op stores from May 23rd 2016.

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.

Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.