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Müller launches its first ever pretzel party

Press release   •   Oct 28, 2019 09:30 GMT

The nation’s favourite yogurt brand[1] has launched its first ever yogurt in the UK that comes with pretzels.

Müller Corner Creations Pretzel Party includes caramel flavour yogurt, and a mixture of pretzel pieces, milk chocolate coated pretzel pieces and dark chocolate coated biscuit balls.

The Official Yogurt of British Athletics[2] is continuing with its strategy to add further inspiration to its core range of branded yogurts, Müller Corner and Müllerlight, as it targets category growth.

Müller Corner Creations Pretzel Party, which is made with milk from British farms, and is a source of protein and calcium, is available exclusively in Tesco from 4 November. It is available in six pack format and the RRP is £3.

Michael Inpong, Chief Marketing Officer at Müller said:

“With over 100 new products in the pipeline, we’re working really hard to deliver category growth and excitement for our customers and consumers.

“We can help people live happier and healthier lifestyles by not only creating delicious dairy products, but we can drive excitement in the category with new and interesting flavour combinations.

“Müller is the nation’s favourite brand because we think outside the box. We absolutely love this product and we think everyone else will too.”

As the dairy company strengthens its core brands, earlier in the year, it launched its best ever core Müllerlight and Müller Corner recipes, following the discovery of a new yogurt culture. Müller is also targeting a total sugar reduction of 25%[3] across its branded yogurt portfolio by 2020.

[1] Britain’s Biggest Brands. The Grocer 2019

[2] Official Yogurt as Proud Sponsor of British Athletics

[3] Total sugar SWA per 100g, less 3.8g lactose allowance per 100g (based on Kantar volume data)

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,600 British farmers.

The Müller brand is ranked at No.9 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year. Müller UK & Ireland comprises three business units:

Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.

Müller is an Official Supporter of British Athletics and Athletics Ireland. With branding and activation rights for five events in 2019, Müller aims to empower consumers to make active and healthy lifestyle choices.

For further information, see Müller Now, our first ever industry report.