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Müller launches Cadbury desserts little “Pots of Joy”

Press Release   •   Apr 10, 2013 10:53 BST

From April 15th, Müller will launch a brand new, delicious and indulgent range of Cadbury desserts made with real melted chocolate.

Pots of Joy will be available in three delectable flavours – delicious Dairy Milk, luscious Caramel featuring a dreamy, gooey caramel layer, and scrumptious White Chocolate Buttons. These sumptuous desserts are little pots of heaven, containing melted chocolate and whipping cream to create a smooth, indulgent texture.

Müller Dairy’s Marketing and R&D Director, Michael Inpong explains:

“The Cadbury brand is iconically associated with sweet and delicious treats and that’s exactly what Pots of Joy are all about.

“Taking the inspiration from confectionary, they tap into the indulgence and treat-appeal consumers crave from both after-dinner desserts and sweet, chocolaty snacks.”

Cadbury Pots of Joy are produced at Müller Minsterley - the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and Twin-Pot products are made, which Müller sells under a licence from Cadbury.

The new Pots of Joy will be sold in 2x70g and 4x70g packs with a recommended retail price of £1.29 per two pack and £2.39 per four pack.