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Müller Kick-off Kids Corner

Press Release   •   Jan 08, 2013 12:47 GMT

Müller Dairy is announcing an exciting extension to its hugely successful Müller Corner range with the launch of a new Müller Kids Corner.

The new range consists of three varieties; Müller Kids Corner Football (Vanilla flavour yogurt with black and white chocolate coated cereal footballs), Müller Kids Corner Lots of Love (Strawberry flavour yogurt with pink and white chocolate coated cereal hearts), and Müller Kids Corner Choccy Raisins (Toffee flavour yogurt with chocolate coated raisins).

Available in store from January 2013, Müller Kids Corner are available in 4 pot multipacks and carry reassuring goodness messaging for consumers including: 20% calcium RDA (in every pot), Great for Healthy bones; and No artificial colours, preservatives or sweeteners.

Michael Inpong, Marketing Director at Müller Dairy says: “Müller Corner is the nation’s favorite yogurt brand[1] and we wanted to create a sub range for Children to enjoy. These packs are bright and eye catching and the product is differentiated from any thing else in Childrens yogurt fixture.”

As Britain’s most popular yogurt brand, the Müller Corner range sells over 590 million[2] pots a year, generating annual sales in excess of £217 million[3].

 

[1] Total value share of Müller Corner (including Mini Corner) Nielsen MAT w/e 22.12.12

[2] Nielsen Newsflash GB Volume 52 w/e 22.12.12

[3] Nielsen Newsflash GB Value 52 w/e 22.12.12