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Müller invites people to create their own Müller yogurt

Press release   •   Jul 17, 2019 09:00 BST

Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop.  

As the nation’s favourite yogurt brand[1] continues to bring its brand to life in new and exciting ways, the business is inviting people to visit the Müller Corner Shop at Westfield Stratford City, London, which is open now until 27th July.

Using a yogurt base of either Müller Corner, Müller Corner Plain or Müllerlight Greek Style Natural, and a choice of various fruit compotes, visitors can choose between 21 inclusions, from pumpkin seeds, milk chocolate coated digestive balls and almonds, to chocolate coated flakes and brownie pieces.

For the first time, Müller will give people the opportunity to purchase and engrave[2] a bespoke Müller spoon, which has been designed with a corner and flat edge, to make consumption of a Müller Corner easier.

In another first for the dairy company, the business is showcasing the flexibility of yogurt by offering pre-set and create your own salads which are available with a Müller yogurt dressing. Core Müller branded yogurts, and fruit juices, water and hot drinks will also be available.

The Müller Corner Shop also incorporates a Müller Corner shaped ball pit, photobooth, and merchandise stand.

Michael Inpong, Chief Marketing Officer at Müller said:

“Opening our first ever pop up shop is a hugely exciting milestone for our brand. We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level.

“Everyone knows about the goodness of dairy, and we’re looking forward to showing off its flexibility by offering salad bowls with Müller yogurt dressing for the very first time.

“With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with. We’re encouraging people to share their creations using #mullerlicious which we’ll be monitoring closely as we look for our next potential limited edition.”

[1] Nielsen |Total GB |52 w/e 26th Jan 2019

[2] Engraving optional at additional cost

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,650 British farmers.

The Müller brand is ranked at No.9 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year. Müller UK & Ireland comprises three business units:

Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.

Müller is an Official Supporter of British Athletics and Athletics Ireland. With branding and activation rights for five events in 2019, Müller aims to empower consumers to make active and healthy lifestyle choices.

For further information, see Müller Now, our first ever industry report.