Britain’s leading yogurt and chilled dairy pudding manufacturer Müller Dairy has been announced as an official Team GB Partner by Lord Sebastian Coe at an event at the Royal Opera House in London.
The partnership means Müller will have Team GB marketing rights across their brands including Müller Corner, Müllerlight and Müller Rice from now until the end of 2016. Consumers will have the chance to win Team GB experiences in the build-up to the Rio 2016 Olympics, with on pack promotions across Müller’s portfolio.
Müller will confirm athletes selected as Team Ambassadors to support the campaign shortly with famous names in the frame. The yogurt and chilled dairy puddings manufacturer will also be sponsoring a programme of countrywide Team GB Live Sites, providing an array of unique experiences to fans.
Müller works with more than 1,200 Red Tractor Farm Assured dairy farmers, making quality British products with 100% fresh British milk. Müller was crowned The Grocer’s Brand of the Year 2014, and is the UK’s leading yogurt and chilled dairy pudding manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
Müller Dairy Managing Director Bergen Merey, said:
“We have a long history of making great products in Britain with milk produced by British dairy farmers for people who love yogurts and chilled dairy puddings throughout the UK, and exciting plans for the future. Working with Team GB is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition to excellence in Britain as we look ahead to Rio in 2016.
“Müller is a dairy company with the will and persistency to win, the drive to succeed as a team, and the ambition to achieve the best results – traits we share with Team GB - and Team Corner, Team Müllerlight and Team Müller Rice look forward to supporting Team GB on their journey to Rio in 2016!”
British Olympic Association Chairman, Lord Sebastian Coe commented “Müller is a market-leading brand, and we are delighted they are an Official Partner for 2016. They will provide significant support in engaging our Olympic loving nation in the build-up to the Rio 2016 Olympic Games”.
British Olympic Association CEO, Bill Sweeney added “We are thrilled to welcome Müller to our family of Team GB Partners. Müller is ambitious and committed to its further development in Britain, and fits very well with our own Team GB values. The partnership also fits with our desire to work with partners committed to activating their association with Team GB through consumer programmes.”
Müller UK & Ireland
Müller UK & Ireland is wholly owned by the Müller Group. It has 19 sites nationwide and employs almost 6,000 people across two business units: Müller Dairy and Müller Wiseman Dairies.
Müller Dairy is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.
The business makes chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products, produced under license from Mondelez.
Müller Dairy also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.
Müller Wiseman Dairies is a leading fresh milk, cream and butter business with a network of dairies and depots servicing customers throughout the country.
The business recently commenced butter-making, opening a major facility in Shropshire with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year for the manufacturing, food service and retail sectors.
To make its range of dairy products, the Müller UK & Ireland buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.
Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the business to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.