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Kids Go Free at Historic Warwick Castle Thanks to The One!

Press Release   •   Sep 08, 2015 09:25 BST

Müller Wiseman Dairies’ milk brand The One is partnering up with Warwick Castle to run a Kids go Free promotion, offering shoppers one free child ticket with one full paying adult*!

Shoppers simply take the eye-catching, newly-branded sleeve which doubles as a voucher to the Castle and pay for a full price adult ticket on the day. One child then goes free!

And they’re in for a treat at the family attraction in Warwick near Birmingham, which boasts jaw-dropping history, magic, myth and adventure on offer! With shows, attractions, Medieval castle and grounds to explore, there’s something to keep the whole family entertained.

Rebecca Oliver-Mooney, Category and Marketing Controller at Müller Wiseman Dairies, said: “We’re thrilled to be partnering with Warwick Castle and to offer this fantastic deal to convenience shoppers nationwide. The One is the market leader in1% fat milk[1], and appeals to a growing market with a lower fat content than semi-skimmed milk, but with all the flavour, and we are very proud of our market-leadership into 1% milk in Britain.

“We’re glad to be supporting it with targeted activity this year, and have more exciting things planned for The One to come, so watch this space!”

All the flavour of semi skimmed milk but with less fat, The One was Britain’s first 1% milk when it launched in 2004, and is now worth £18.75m![2] (Retail sales value)

The on pack promotion will run across all 2L packs of The One until 31st December 2015 (subject to availability). Full T&C apply see www.warwick-castle.com/mwkidsgofree for details.

ENDS

Please Note

*One FREE CHILD ENTRY per Voucher when used in conjunction with one full paying adult ticket purchased on the same day (excludes The Castle Dungeon) until 31.12.16. Admission prices are subject to change. Child is aged 4-11. Under 4’s free of charge. Under 18’s must be accompanied by an adult aged 18 years and over. Voucher cannot be used in conjunction with any other offer or concession, advance booking or tickets bought online / over the phone. One Voucher per person and per transaction. Original Voucher must be presented upon entrance and surrendered to the ticket booth operator, photocopies will not be accepted. Full T&C apply see www.warwick-castle.com/mwkidsgofree for details.

[1] Nielsen MAT to 18th July

[2] Nielsen MAT to 18th July

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Müller Group. It has 19 sites nationwide and employs almost 6,000 people across two business units: Müller Dairy and Müller Wiseman Dairies.

Müller Dairy is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.

The business makes chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products, produced under license from Mondelez.

Müller Dairy also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Wiseman Dairies is a leading fresh milk, cream and butter business with a network of dairies and depots servicing customers throughout the country.

The business recently commenced butter-making, opening a major facility in Shropshire with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year for the manufacturing, food service and retail sectors.

To make its range of dairy products, the Müller UK & Ireland buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.

Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the business to discuss milk supply issues, including the Group’s commitment to maintain a competitive milk price and contractual position.