Follow Müller UK & Ireland

Introducing Müller Farm Insight

Press release   •   Oct 30, 2017 08:30 GMT

Britain’s largest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients products has launched Müller Farm Insight, an exclusive new service for Müller Direct farmers.

Müller has already confirmed an unprecedented investment in its UK business, and a series of measures to help supplying farmers build vibrant businesses for the future. The dairy company has identified a potential £700m worth of additional sales of dairy products, made with milk from British farmers, by 2020.

Müller Farm Insight offers valuable real time data, welfare tools and benchmarking which could lead to significant improvements and cost savings for Müller Direct’s 700 farmer suppliers.

The specialised and technical service will be fully funded by Müller and provided by AB Sustain, and is in place for farmers who would like to improve the performance of their dairy enterprise and increase their margins through proven and practical recommendations.

A trained farm advisor will walk the herd with the farmer to assess and agree the current status of the herd, recording the information directly onto a tablet. The process takes a couple of hours and ends with an easy to read printed report and detailed discussion.

Müller Farm Insight is optional and Müller Direct farmers are being contacted directly to discuss in further detail.

Rob Hutchison, Agriculture Director at Müller said:

“From showcasing herd performance in simple monetary terms and highlighting potential margin gains, to identifying cost savings and best practice benchmarking, the launch of Müller Farm Insight marks a real milestone as we continue to help our supplying farmers build successful dairy businesses for the future.

“After implementing the recommendations from a recent farm visit, the farmer has seen £17,850 worth of savings. Whilst this may not be typical or achievable in every case, it’s a hugely beneficial service which we look forward to discussing with our 700 Müller Direct farmers.” 

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.