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British Triathlon Goes the Distance With Müller Rice

Press Release   •   May 26, 2016 09:23 BST

Gordon Benson and Müller Rice

Müller Rice has partnered with British Triathlon and European Games gold medallist and Olympic hopeful Gordon Benson to help Team GB Triathletes go the distance in the lead up to the Rio 2016 Olympic and Paralympic Games, and beyond.

Triathletes, like Gordon, can run, swim and cycle over 250km a week with their intensive training routine, so they understand the importance of providing their body with the right fuel to maximise their performance. Gordon is in the unique position to also be studying for a BSc in Nutrition, so he knows more than most how to fuel his body to ensure he goes the distance.

He comments: “I train for an average of five hours a day and I am always competing against myself to do better. I am often out for most of the day, so I need constant snacks that I can eat on the go to keep my body fuelled in between meal times. As soon as I finish my swim, I enjoy Müller Rice before I head out for my run.”

Michael Inpong, Chief Marketing Officer at Müller, said: “Partnering with British Triathlon and Gordon Benson shows our drive to go the distance in our passion to succeed, something high profile athletes know all about. Müller Rice is tasty and full of dairy goodness as it is a source of calcium, and it is also low in fat. It’s the perfect on the go snack when you’re hungry, whether that’s training for a Triathlon or beating the rush hour commute.”

British Triathlon Chief Executive, Jack Buckner, said: “We are delighted to partner with Müller Rice as we enter a crucial time within triathlon, with the Olympic Games on the horizon and paratriathlon looking to make its debut as a Paralympic sport. Müller will provide great support for us in engaging triathlon with the nation and help us to extend the reach of our rapidly growing and accessible sport.”

Müller Rice is the official Triathlon Team GB partner and is launching a triathlon-inspired multi-channel advertising campaign, featuring Gordon Benson and Müller Rice’s brand ambassador, rapper, entrepreneur and bear, Tasty B. The campaign will run from June until October across all TV stations as well as national newspapers, men’s and sports titles.


ENDS

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.

Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.