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A Müllerlicious Makeover for Müller Corner!

Press release   •   Mar 14, 2016 11:12 GMT

From 21st March, Müller is refreshing its core Fruit Corner and Crunch Corner range with a brand new recipe, packaging design and ad campaign!

First up, the iconic Corner yogurt will get a thicker, creamier tasting, more Müllerlicious recipe makeover to better accompany the tantalising fruit and crunch accompaniments.

Next comes a brighter, more vibrant packaging design across the entire core Fruit Corner and Crunch Corner range, depicting pots enjoyed at home or on the go, better communicating the Müllerlicious crunchy or fruity contents to dip or tip!

Finally a brand new ad campaign featuring brand ambassador and our favourite superstar Nicole Scherzinger will air across TV screens from April and run throughout the year to encourage consumers to try the new and improved Fruit Corner and Crunch Corner variants.

Müller Group Chief Marketing Officer Michael Inpong, said: “We know consumers love Müller Corner – it’s the UK’s number one yogurt brand! But as a brand we must challenge ourselves to change and constantly improve to ensure we continue to bring customers and consumers what they want.

“We are delighted to refresh our Number 1 brand, Müller Corner. The yogurt in our Crunch and Fruit Corner will get thicker, creamier tasting and even more Müllerlicious, while the packaging will ensure our product remains vibrant and eye-catching on shelf. And with Nicole on board and on TV screens in April, we expect this latest Müllerlicious makeover to be a huge hit with customers and consumers alike.”

The revamped Crunch Corner and Fruit Corner SKUs will be introduced to retailers from 21st March on a rolling basis. RRPs will remain the same.

ENDS

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 10,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products under licence from Mondelez International.

Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, and flavoured milk products for brands such as Black & White, The One, freshnlo and FRijj . It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.