Follow Müller UK & Ireland

26 Pint-Sized Local Teams Kitted-Out for Spring thanks to Müller Wiseman Dairies

Press release   •   May 13, 2015 10:57 BST

Youngsters from 26 sporting clubs across the country are celebrating after winning £300 worth of kit or equipment for each of their teams, courtesy of Müller Wiseman Dairies.

The I Love My Pint Sized Local Team competition which launched last year marked 25 years of Müller Wiseman’s Black and White brand, and encouraged youngsters to take part in healthy activities while helping milk retailers become more involved in the community. Shoppers were encouraged to nominate a local pint-sized team (for kids up to the age of 11) to receive branded sports kit or equipment worth £300, courtesy of Müller Wiseman Dairies. Shoppers filled in entry forms available in participating stores and handed them back to their local retailer, or completed an application online.

The activity featured both an exciting on pack design and in-store promotion materials customers could utilise around the store to boost shopper engagement, and 26 local pint-sized teams across the country have now been kitted-out.

Dan Howell, Müller Wiseman Dairies’ Commercial Director, said: “We are delighted to have had so many local sports teams nominated in our I Love My Pint Sized Local Team competition.

“It’s fantastic that 26 teams of under-11s have now received newly branded sports kits or equipment just in time for spring!

“We know local retailers are at the heart of their communities and we were thrilled to help our customers play an active part in their neighbourhoods.

“We’re committed as community champions and we hope the boost that this much-needed sports kit and equipment will bring will help ensure a great sporting season for local communities across the country.

Müller Wiseman Dairies’ regional Black and White labels have been helping retail customers meet the increasing consumer-led demand for Produce with Provenance for the past 25 years. Sales of are now worth over £111m[1], proving consumers can't get enough of the Black and White stuff!

For a selection of quotes and testimonials from some of the winning teams, please visit:


[1] Nielsen 2014 data

Müller UK & Ireland Group

Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 19 sites nationwide and employs almost 6,000 people across four business units: Müller Dairy, Müller Wiseman Dairies, Müller Minsterley and TM Telford.

Based in Market Drayton, Müller Dairy is the UK's leading yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice.

Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding. In December 2013, the business formally opened a major new state of the art butter-making plant in Shropshire, with the capacity to produce up to 45,000 tonnes of salted, unsalted and lactic butter each year.

Müller Minsterley is our facility near Shrewsbury at which chilled desserts including Cadbury Bubbles of Joy, Pots of Joy, Layers of Joy and Twin-pot products are produced under a lisense from Mondelez.

TM Telford is a state of the art yogurt production facility in Telford, Shropshire which is focused on the development of the company's presence in the UK private label yogurt market.

To make its range of dairy products, the company buys milk from more than 1,200 British dairy farmers, all of whom are Red Tractor Farm Assured.

Müller Wiseman Milk Group Dairy members elect a representative farmer board which works with the company to discuss milk supply issues, including the Group's commitment to maintain a competitive milk price and contractual position.